Reduce the Harm of Tobacco Products

Adult smokers are seeking new options, including those that reduce risk. In fact, our research estimates 53 percent of adult tobacco consumers ages 21+ are interested in completely switching from cigarettes to a smoke-free (non-combustible) tobacco product.1

Tobacco companies are responding with innovative, smoke-free products. The Food and Drug Administration (FDA) is evaluating the science and authorizing those products that have met stringent criteria to demonstrate they are "appropriate for the protection of public health." And it’s requiring a robust post-marketing surveillance to monitor that those products continue to meet authorization standards.

Now is the time to realize the opportunity of harm reduction for adult tobacco consumers. Adult smokers are interested in alternatives. Innovative products are available. Science exists to support harm reduction, and there is a robust regulatory framework designed to protect public health.