Corporate Portfolio Management

Corporate Portfolio Management entails planning and executing strategic and/or financial investment and acquisition decisions, development and improvement initiatives; rights use; and divestiture activities pertaining to the company's brands, products, services, intellectual property, real property, and other assets to generate revenue, mitigate risks, maximize profitability, and increase both asset and shareholder value. Businesses that mindfully use a portfolio approach to managing their assets position themselves for greater sales, higher profit, enhanced enterprise value, and longer-term success than what might otherwise be achieved.