Understanding Your Website Visitors

Understanding who visits your website, how they found you and what they do when they arrive can tell you a great deal.

The numbers themselves are not particularly important. What matters is what they can tell us about the people behind them. Are visitors finding the information they need? Which pages attract their attention? Where do they lose interest?

You do not need to become an expert in website analytics. Used sensibly, the information can simply help you make better decisions about your website.

I have written a short article explaining what we can learn from website visitors, without getting lost in the technical detail.