Denim Drive

The Denim Drive by the Reno Rodeo Foundation supports children across Nevada and the Reno region by providing essential items to those entering foster care. Now in its 20th year, this program continues to expand its impact throughout all 14 Northern Nevada counties. Each year, the Denim Drive requires more than $200,000 to supply brand-new clothing, shoes, diapers, hygiene items, and other necessities to children who often enter foster care with nothing of their own. With a 2025–2026 revenue goal of $200,000, the need remains greater than ever. Every contribution directly helps a child facing uncertainty, offering comfort, dignity, and hope during one of the most challenging moments of their life.