Advertising Reports

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Display Case	Search Exposures	Period Display Clicks	All Votes	Industry Average $2.41 ROI
Continental Plastic	1,353	645	154	$1,554.45
Kikkoman	929	349	136	$841.09
Lake Geneva Economic Development	791	316	152	$761.56
Mercyhealth	2,942	350	135	$843.50
PremierBank of Whitewater	1,274	573	162	$1,380.93
Radius Packaging	1,197	291	108	$701.31
University of Wisconsin-Whitewater	1,031	485	128	$1,168.85
USG Interiors	794	294	162	$708.54
Village of Williams Bay	1,528	180	106	$433.80
Wisconsin Housing & Economic Development Authority	889	395	142	$951.95
TOTAL (10)	12,728	3,878	1,385	$9,345.98

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Legend

• Display Case - Name of business
• Period Display Views - Member's total display views or exposures from their online display case
• Period Display Clicks - This is an actual action by a human (not just an exposure) to learn more
• All Votes - When a person visits an individual display they have the option (when feature turned on) to click that they like this display or service.
• Conservative $0.25 ROI - This display click through value is calculated at a VERY conservative $0.25 vs buying an ad at $1.00 to $2.00 industry average. We find that these reports often offset the full cost of community membership within the first 12 months from the member's launch date.
• Industry Average $2.41 ROI - This display click through value is calculated at an industry average of $2.41. (Wordstream 2024)