Advertising Reports

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Display Case	Search Exposures	Period Display Clicks	All Votes	Industry Average $2.41 ROI
Continental Plastic	1,653	816	196	$1,966.56
Kikkoman	1,172	499	189	$1,202.59
Lake Geneva Economic Development	965	395	210	$951.95
Mercyhealth	3,155	441	178	$1,062.81
PremierBank of Whitewater	1,497	667	213	$1,607.47
Radius Packaging	1,418	375	145	$903.75
University of Wisconsin-Whitewater	1,279	593	174	$1,429.13
USG Interiors	968	350	196	$843.50
Village of Williams Bay	1,694	226	134	$544.66
Wisconsin Housing & Economic Development Authority	1,070	472	196	$1,137.52
TOTAL (10)	14,871	4,834	1,831	$11,649.94

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Legend

• Display Case - Name of business
• Period Display Views - Member's total display views or exposures from their online display case
• Period Display Clicks - This is an actual action by a human (not just an exposure) to learn more
• All Votes - When a person visits an individual display they have the option (when feature turned on) to click that they like this display or service.
• Conservative $0.25 ROI - This display click through value is calculated at a VERY conservative $0.25 vs buying an ad at $1.00 to $2.00 industry average. We find that these reports often offset the full cost of community membership within the first 12 months from the member's launch date.
• Industry Average $2.41 ROI - This display click through value is calculated at an industry average of $2.41. (Wordstream 2024)