Advertising Reports

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Display Case	Search Exposures	Period Display Clicks	All Votes	Industry Average $2.41 ROI
Continental Plastic	2,026	1,046	247	$2,520.86
Kikkoman	1,530	717	236	$1,727.97
Lake Geneva Economic Development	1,273	560	248	$1,349.60
Mercyhealth	3,759	745	212	$1,795.45
PremierBank of Whitewater	2,135	1,100	272	$2,651.00
Radius Packaging	1,970	608	182	$1,465.28
USG Interiors	1,419	625	263	$1,506.25
Village of Williams Bay	2,175	374	166	$901.34
Wisconsin Housing & Economic Development Authority	1,587	807	250	$1,944.87
TOTAL (9)	17,874	6,582	2,076	$15,862.62

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Legend

• Display Case - Name of business
• Period Display Views - Member's total display views or exposures from their online display case
• Period Display Clicks - This is an actual action by a human (not just an exposure) to learn more
• All Votes - When a person visits an individual display they have the option (when feature turned on) to click that they like this display or service.
• Conservative $0.25 ROI - This display click through value is calculated at a VERY conservative $0.25 vs buying an ad at $1.00 to $2.00 industry average. We find that these reports often offset the full cost of community membership within the first 12 months from the member's launch date.
• Industry Average $2.41 ROI - This display click through value is calculated at an industry average of $2.41. (Wordstream 2024)