Advertising Reports

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Display Case	Search Exposures	Period Display Clicks	All Votes	Industry Average $2.41 ROI
Alzheimer's Association (Colorado Springs, CO)	1,552	775	793	$1,867.75
Beltone Hearing Care Centers	970	514	625	$1,238.74
Colorado Springs Senior Center	3,402	1,035	799	$2,494.35
The Networking Diva Hour Radio	1,087	513	141	$1,236.33
TOTAL (4)	7,011	2,837	2,358	$6,837.17

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Legend

• Display Case - Name of business
• Period Display Views - Member's total display views or exposures from their online display case
• Period Display Clicks - This is an actual action by a human (not just an exposure) to learn more
• All Votes - When a person visits an individual display they have the option (when feature turned on) to click that they like this display or service.
• Conservative $0.25 ROI - This display click through value is calculated at a VERY conservative $0.25 vs buying an ad at $1.00 to $2.00 industry average. We find that these reports often offset the full cost of community membership within the first 12 months from the member's launch date.
• Industry Average $2.41 ROI - This display click through value is calculated at an industry average of $2.41. (Wordstream 2024)