Advertising Reports

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Display Case	Search Exposures	Period Display Clicks	All Votes	Industry Average $2.41 ROI
CAROL GOODMAN	0	0	0	$0.00
Leatherstocking Gas Company	0	0	0	$0.00
PS Bank	0	0	0	$0.00
Sammie & Sher's Country Creations and Pup Boutique	63,961	8,371	950	$20,174.11
Susan Salzman Hoover	0	0	0	$0.00
Woodpeckers Unlimited,Inc.	1,036	542	49	$1,306.22
Wyalusing Farm & Home Supply	593	52	9	$125.32
TOTAL (7)	65,590	8,965	1,008	$21,605.65

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Legend

• Display Case - Name of business
• Period Display Views - Member's total display views or exposures from their online display case
• Period Display Clicks - This is an actual action by a human (not just an exposure) to learn more
• All Votes - When a person visits an individual display they have the option (when feature turned on) to click that they like this display or service.
• Conservative $0.25 ROI - This display click through value is calculated at a VERY conservative $0.25 vs buying an ad at $1.00 to $2.00 industry average. We find that these reports often offset the full cost of community membership within the first 12 months from the member's launch date.
• Industry Average $2.41 ROI - This display click through value is calculated at an industry average of $2.41. (Wordstream 2024)